About Mohammad Awwad
-
Academic Level Certificate
-
Gender Male
-
Profession Software Engineering Cybersecurity Digital Marketing
About me
During the past 19 years, I have Gain skills, and I’m still learning. My journey in the world of technology began in 2004 when I started my career as a programmer. Over the years, I have honed my skills and expertise, successfully developing over 400 websites using PHP and JavaScript. During this time, I also gained valuable experience working on various systems like CMS, LMS, CRM, and ERP. In 2012, a significant turning point arrived when I ventured into the realm of digital marketing. I created a specialized system for sending mass emails and messages, which we successfully sold to marketing companies. This marked the beginning of my foray into the dynamic world of digital marketing. Two years later, in 2014, I embraced the e-commerce sector by creating the first integrated Arabic platform of its kind. Combining my software development and marketing experiences, the platform enjoyed substantial success, generating considerable profits. Between 2016 and 2018, I faced a series of challenges related to Trademarks rights Ads, leading to several lawsuits and eventual closure of the platform in most Arab countries. Additionally, logistical issues related to shipping goods presented further obstacles. However, in 2018, I embraced the potential of artificial intelligence and integrated it into my projects. By combining AI with the digital marketing field, I developed innovative programs that significantly reduced the need for actual employees. These AI-powered systems efficiently collected and linked data with CRM and CMS platforms, streamlining operations. In 2019, I embarked on a personal project focused on manipulating search engine rankings (SEO) using artificial intelligence. This project demonstrated the power of AI in creating unique and compelling content, and you can find more about this experience on my LinkedIn profile. Throughout my journey, I have had the opportunity to collaborate with major companies as a subcontractor, and this has taken me to various countries, including Italy, Greece, Poland, and Romania, to implement specific contracts. My passion for technology, combined with an entrepreneurial spirit, has driven me to constantly seek new challenges and innovative solutions in the ever-evolving landscape of the digital world.
Education
-
Muta University
Communications engineering
-
Isra University
Software Engineering
BS Software Engineering
Experience
-
BDO Jordan 2021 - Present
Senior Consultant
As a Senior Digital Consultant at BDO Jordan, my multifaceted role revolves around elevating the marketing and operational landscape. My responsibilities span from the inception of infrastructure to enhancing sales, international agency partnerships, and implementing digital solutions for streamlined processes. • Market Expansion: Led analysis to enter 16 countries in MENA, allocating budget based on target audience. • Brand Building: Established Surgent brand in MENA region, fostering recognition and loyalty. • Marketing Systems: Developed email marketing and CRM systems, integrating with social media platforms. • Training Initiatives: Training staff on Digital marketing and E-learning System. • Marketing Automation: Implemented automated systems, enhancing sales team performance. • E-Learning Platform: Designed and implement BDO Jordan Academy e-learning system. • Digital Forensics: Participated in digital forensics tasks, ensuring data integrity. • Competitive Analysis: Prepared growth reports and analyzed competitors for strategic insights. • Tender Proposal Development: Created proposals for tenders, supporting business development efforts. • Data Integration: Collaborated on projects integrating data with AI systems. • System Development: Programmed and developed systems for domestic and international projects.
-
Finance and Business 2016 - 2021
IT & Digital Manager
As the IT & Digital Marketing Manager in Finance & Business across Jordan, Ukraine, and the UAE, I spearheaded transformative initiatives and achieved notable successes in leading-edge digital strategies. Below are my key responsibilities and accomplishments: • Led diverse digital team, fostering continuous learning and innovation. • Developed and executed company-wide digital transformation strategy. • Established digital connectivity across company branches in Jordan, Ukraine, and the Emirates. • Defined and implemented KPIs across critical departments for optimization. • Evaluated and implemented cutting-edge digital tools for competitive advantage. • Implemented robust data security measures to safeguard against cyber threats. • Digital Marketing Leadership:Orchestrated comprehensive digital marketing campaigns across multiple channels. • Fostered collaboration between IT and digital marketing teams. • Leveraged data analytics for informed decision-making and optimized digital strategies.
-
SEPHORA | MarkatCom 2025 - 2017
E-commerce & Digital Marketing Manager
As an E-commerce & Digital Marketing Manager at Markatcom, I’ve been instrumental in propelling the company’s online retail footprint throughout the MENA region. Here’s a breakdown of my key responsibilities and achievements: • Led platform optimization for a seamless online shopping experience. • Managed product listings and streamlined inventory processes. • Implemented efficient payment and checkout systems. • Crafted impactful campaigns boosting traffic, engagement, and conversions. • Successfully executed email marketing strategies for lead nurturing and sales. • Enhanced online content for improved search engine rankings and visibility. • Conducted detailed data analysis to monitor KPIs and evaluate strategy effectiveness. • Optimized UX for visual appeal and ease of navigation. • Strategically planned and executed promotions to drive sales and loyalty. • Stayed updated on industry trends and conducted competitor analysis for strategy enhancement. • Managed budgets for cost-effectiveness and positive ROI
-
Abu Dhabi TV 2012 - 2025
SEO & Social Media Developer
During my tenure at Abu Dhabi TV (ADtv), an esteemed Emirati television channel launched in 1969, I served as an SEO & Social Media Developer. My role primarily focused on SEO optimization and API development for multiple social media platforms. Here’s a summary of my key accomplishments and contributions: • Achieved 245% ROI in 2013 Ramadan Campaign via YouTube: Implemented strategic SEO techniques and optimized social media campaigns to achieve remarkable results, particularly during the Ramadan campaign on YouTube. • Established Email Marketing System and SMTP Setup on Linux Servers: Built and deployed an Email Marketing system from scratch, including the setup of SMTP servers on Linux infrastructure, streamlining communication efforts and enhancing marketing reach.
-
Jordan Host 2004 - 2012
Developer & System Administrator
As a Web Developer and System Administrator at Jordan Host, I’ve been instrumental in orchestrating the management of complex IT systems, with a focus on programming, emerging technologies, effective communication, and brand representation. Here are the key highlights of my experience: • Server Management: Oversaw Linux and CentOS servers for stability, performance, and security. • Web Development: Led 400+ website projects, from development to deployment. • Security Expertise: Identified and addressed vulnerabilities, protecting systems and data. • Cybersecurity: Mitigated cyber attacks, ensuring data integrity and confidentiality. • Data Mining for Marketing: Extracted insights for strategic decision-making and improved marketing strategies. • Marketing Systems Development: Implemented various systems, including WhatsApp, email automation, and e-commerce. • Entrepreneurial Ventures: Marketed innovative solutions for marketing companies, adapting to market demands
Expertise
Portfolio
